As Business owners or Professionals, we have come to embrace the internet as the marketplace to showcase our products and services to an even wider audience.
There are proven ways to market your business online and generate a good return on your investment. Whatever method of marketing you decide to go with, ensure you are adding value to your business all the way. It's not magical but it definitely works if well implemented. We know that to dominate online search and rank top, we need to build great content.
Here are some short and long-term methods promoting your business online.
1. Blogging
Start by creating a blog which has been made easy by using Wordpress. Create a blog and begin to post high-quality contents. This is a long-term strategy that brings in very high returns to your business. You don't have to be a professional writer to run a blog. Be unique and transparent, write the way you speak but post good contents, because no one knows and understand your business better than you or you can hire the services of a content writer like sabidigitalmarketing or find a professional writer on Upwork and post on your blog. Write contents in your business niche, topics that will stir up conversations and engage your audience. Blogging can boost your SEO and bring traffic to your blog or website. Post keyword based contents regularly to rank your post top on search and attract more prospects to your blog. Have a Call to action to collect visitors data for email marketing.
2. Social Media Ads
This is a key element to having a successful business online. Utilizing different social media like Facebook, Instagram, Twitter, Pinterest etc, you connect your business to new customers/prospects and build loyalty with your clientele base. Social media is now the number one activity on the world wide web. It is a very cost-effective tool for businesses to incorporate into their marketing communication and strategies. With social media, you build trust, showcase your credibility, gain new clients and keep improving your reputation.
3. Create and market your website
Your website is the place to market your products and services, build relationships, generate leads and share valuable content. Your website should focus on giving important information about your business in an easy and understandable way. Building a website has been made easy with Wordpress or Wix etc that have provided several templates. You can quickly and easily create a fully functional website for your business. Ensure you create a Call to Action(CTA) like signup box on your site to capture your prospect's email address and name for your email list.
Regularly update your website perhaps with a blog by posting useful contents to enable search engines to find you and rank you high in the search results and keep your prospects/clients coming for more. You can post videos which are good for SEO(a method of getting your website rank high in search engines such as Google, Bing, Yahoo etc. to attract more clients). With a website, you generate leads and make direct sales.
Also, ensure you have a viewable mobile version of your website. To optimize your website for SEO pay attention to content quality, speed, mobile usability, meta description, link profile.
4. Offer free reports
Provide eye-catching free reports for your website or landing pages as a way to create an expert status in your niche. With free reports, you showcase your expertise in a niche, generate leads and create awareness for your business through online bookstores. Your report should have a lot of good and relevant, valuable information and leave your audience wanting more which you can now offer as paid services or products. When you post free reports ensure you create CTA to collect the email address of your prospects, this is a way of building a database of prospects to market in the future through email marketing etc.
5. Email Marketing
Even with the rise of Social Media, Email is still a cost-effective way to reach your target audience and convert to customers. Email marketing is an act of sending electronic messages usually advertisements, business request, donations, sales etc. to customers/prospects and eventually become Loyals and raving fans. As a Digital Marketing strategy, email marketing is a great way to nurture leads and through it, Marketers can identify returns on investments, measure and improve efficiency. This form of marketing is significantly cheaper and faster. As mentioned above, you can generate your email list through CTA in your blogs or websites.
Comments
Post a Comment